CLIENT / Healthy food, by a dietitian

Eat Without Guilt.

Dietitian Rimsha Amir already had an audience that trusted her. We designed the content system to turn that trust into steady reels, followers and consultations.

Industry: Nutrition & healthy food
Platform: Instagram
Scope: Strategy, look, reel series, hook testing
Sister brand: Zero Bakery by Rimsha

What we found

Her biggest reels were themed series with a clear call to action. The content didn't need more posts. It needed a system.

A signature look

Forest, leaf, gold and cream, with serif titles and bold captions, built from her website so reels, site and clinic feel like one brand.

Forest#1E3A2B

Leaf#5BAF2E

Gold#B8975A

Cream#FAF6EF

Four series

Each with its own cover, so the audience knows what's coming and waits for it.

It's just… : desi food, one surprising calorie number
Order Kya Karein? : the smartest restaurant order
Ask Dr. Rimsha : PCOS, thyroid and diabetes questions
Guilt-Free Wins : real client transformations

Five hooks, one winner

Every reel is filmed with five openings and tested with non-followers first. Only the winning hook goes to the main feed.

6 premium reels a month
30 trial reels to test hooks
4 carousels
1 studio shoot

Want content with a system behind it?

Websites start with a free homepage demo. Everything else starts with a proper conversation about your business, then a clear plan with a fixed price.

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More work

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